Why Si Se Puede Mayfair Matters
A neighborhood with a legacy of organizing and resilience.
In the Mayfair neighborhood — where César Chávez began his early organizing work — families have spent generations navigating disinvestment, low wages, and rising costs of living. Yet Mayfair has always been a place of profound resilience, cultura, and community strength.
Si Se Puede Mayfair builds on that legacy.
It is a neighborhood-led organizing effort that brings residents together door by door and block by block to shape a future where every family can prosper. By centering resident leadership, Si Se Puede Mayfair is taking direct aim at poverty in our neighborhood and showing what becomes possible when communities lead their own change.
What we are building in Mayfair is also helping us imagine what’s possible in neighborhoods nationwide.
Our hope is that the strategies, relationships, and lessons emerging from Si Se Puede Mayfair will become a blueprint for the Neighborhood Prosperity Project — a 10-year plan to end concentrated poverty without displacement by supporting and organizing communities across the country.
Our National Vision
The Neighborhood Prosperity Project
Amigos de Guadalupe envisions a nation where every neighborhood is a place of opportunity, dignity, and prosperity.
To achieve this vision, we must build a nationwide movement of organized neighborhoods working together to eradicate concentrated poverty and create lasting change—a movement inspired by the organizing legacy of César Chávez and grounded in the Mayfair neighborhood where his work began.
There are Mayfairs all across America—resilient yet overlooked communities ready for transformation. Our work in Mayfair will prove that change in one neighborhood can spark change everywhere. As Mayfair goes, so goes the nation.
Amigos aims to become the go-to resource for communities, policymakers and funders committed to neighborhood transformation. By 2035, we seek to work alongside neighborhoods across the nation to turn this vision into reality.
This national effort will be known as the Neighborhood Prosperity Project.
Our Current Initiatives
Building a model to end concentrated poverty without displacement.
The Neighborhood Prosperity Project is still in its early years, but the momentum is real. As we walk alongside Mayfair families, we’re building a place-based model that can be adapted for other underinvested neighborhoods.
1. Si Se Puede Mayfair
Door by door, block by block approach to building relationships and centering the voice of Mayfair residents
3. Hecho en Mayfair
Model anti-poverty program that helps small business owners and entrepreneurs in high-poverty neighborhoods secure contracts, increase revenue, and achieve economic stability, ultimately reducing concentrated poverty
Numbers that reflect real families & dreams.
Behind every data point is a family, a dream, and a neighborhood that refuses to give up. These early indicators show what’s possible when we invest in community-led prosperity.
NEIGHBORS REACHED
3,400+
Doors knocked in the Mayfair neighborhood (June – July 2024) through Sí Se Puede Mayfair.
ENTREPRENEURS IN MOTION
22
Entrepreneurs enrolled in Hecho en Mayfair!
REVENUE GENERATED
$500K+
Revenue for local entrepreneurs through Hecho en Mayfair since launching in early April.
INSTITUTIONAL PARTNERS
6
Organizations who have signed on to the Community-First Purchasing Pledge, committing to buy from local, resident-owned businesses.
TRANSACTIONS FACILITATED
83
Transactions processed by Hecho en Mayfair, connecting local entrepreneurs with real opportunities.
RETURN ON INVESTMENT
$11.52
Revenue secured for local entrepreneurs for every $1 invested into Hecho en Mayfair.
Stories of Neighborhood Power
What prosperity looks like up close.
The Neighborhood Prosperity Project is about more than metrics. It’s about families like Yolita’s, who are turning opportunity into lasting change.
HECHO EN MAYFAIR
Yolita’s Story
When Yolita joined Hecho en Mayfair, she had a dream — but little path forward. With coaching, pricing support, and procurement opportunities, she increased her revenue by $100,000 within four months.
Because of the program, she brought her mother into the business, could stop juggling multiple jobs, and began planning for a stronger future in her community.
“I have no words to express my gratitude,” she told San José Spotlight.
This is what neighborhood prosperity looks like: families gaining the stability and time they need to dream, build, and give back.
Want to go deeper into the story?
Local coverage from San José Spotlight highlights how Hecho en Mayfair is supporting small businesses to uplift the entire neighborhood.
San Jose group targets small businesses to uplift neighborhood – San José Spotlight↗
Behind every story
Every entrepreneur, every pledge signer, every door knocked is part of a larger movement to end concentrated poverty without displacing the people who built these neighborhoods.
Join the Movement
When you invest in the Neighborhood Prosperity Project, you’re investing in a future where our community doesn’t just get by—it prospers. Below are the ways you can join the movement.